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Tulip Time

What benefit is Tulip Time to Pella? Last year, an estimated 155,000 people attended, down about 10,000 from the previous two years because of cold, damp weather. Annually, Iowa welcome centers survey travelers who use the centers. The state then analyzes and publishes the data. They say the average age of a traveler attending Iowa festivals and events is 55.2 years; they spend 3.9 days in Iowa, and had an average party size of 2.6 people. That party daily spends $70.77 on lodging, $45.89 on transportation, $54.42 on food, $39.64 on entertainment, and $37.48 on shopping. These numbers total $248.20.

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