According to a press release to The Chronicle, with only 26 percent of Iowans understanding what STEM stands for – Science, Technology, Engineering and Mathematics – a public awareness campaign has been launched to inform more Iowans about the importance of STEM-related education.
“Pella Schools is please that the Governor is making a calculated effort to communicate the importance of “STEM” related education in Iowa,” Pella Community School Superintendent Greg Ebeling told The Chronicle. “At Pella Schools we recognize this need and have been working to improve programs that will deliver this critical education experience for students.”
Selected this summer, Strategic America, a West Des Moines-based integrated marketing and communications firm, was chosen to design the public awareness campaign that will focus on making sure students in Iowa are competitive with those in other states and countries when it comes to STEM education and interest. This interest and achievement will be needed in the next 10 years, as projected STEM-related job growth will increase by 16 percent due to the recovering economy and our growing reliance on technology.
“We look forward to rolling out our new brand to students, families, educators, corporate partners and others in the coming weeks because we believe all interested parties will connect with the idea that Greatness STEMs from Iowans,” said Lt. Gov. Kim Reynolds, who is co-chairing the Governor’s STEM Advisory Council. “The new logo leverages the STEM acronym and prominently ties it with our state’s roots, which is important because STEM is a vital economic development advantage for Iowa.”
The campaign, announced during the weekly news conference of Gov. Branstad and Lt. Gov. Reynolds, includes a new brand and logo, core messages, a Public Service Announcement (PSA), billboard advertisements, statewide events and public relations.
“Pella is a unique community and we have such great relationships with our local companies,” Pella Christian Principal Darryl De Ruiter told The Chronicle. “These companies want to work with us to develop opportunities for our current students and their future workforce so it truly is a win-win situation.”