Tool kits that contain talking points, fliers, customizable presentations and other resources will be shared with key STEM contacts across the state and posted to the Advisory Council website in the coming weeks. Television and billboard advertising will rollout in early 2014, and Iowa native Ben Silbermann, co-founder and CEO of Pinterest, has recently agreed to be a part of the TV PSA.
“The more people we can help understand what STEM education is about, the better support we hope to receive from across the state,” Ebeling said.
The $150,000 campaign cost come out of the $5.2 million appropriated from the Iowa Legislature to the Governor’s STEM Advisory Council this fiscal year. Strategic America, is donating a majority of the services for the campaign by matching the agency’s time spent on the project dollar for dollar, plus an additional $10,000 in services, for a total of $160,000 in donated time.