Pella Chronicle

Local News

April 16, 2014

Vermeer receives consecutive NAEDA Dealer's Choice Award

Recently, the North American Equipment Dealers Association (NAEDA) released its annual Dealer-Manufacturer Relations Survey and Dealer’s Choice Awards. For the second consecutive year, Vermeer Corporation was awarded “Dealer’s Choice” in the Ag/ Shortline Manufacturer category.

“Earning this recognition in back-to- back years is a great honor that reflects the dedicated work of everyone in our organization,” said Jason Andringa, President of Forage and Environmental Solutions for Vermeer. “A well-supported distribution network is integral to our success as they are the key to reaching our customers, which makes receiving the Dealer’s Choice Award even more significant.”

The survey, which was conducted in January, asked dealers to rate up to five manufacturer lines that they carry in 12 key categories, including Overall Satisfaction, Product Quality, Product Availability and Product Technical Support. Vermeer was honored to receive such high ratings from dealers among these categories.

According to Joe Michaels, Managing Director of Forage Solutions for Vermeer, the NAEDA Dealer’s Choice survey validates successful business practices and sheds light on potential areas of improvement. “This award confirms that we are doing many things well right now, but things can change rapidly,” Michaels said. “We appreciate the importance of supporting our dealers and will continue to strengthen that relationship and further align our businesses so they can meet the ever-changing needs of their customers.”

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