Pella Chronicle

Local News

October 30, 2013

Vermeer Corp. announces Forage Segment organizational changes


In an effort to increase emphasis on the biomass and dairy markets, Vermeer has made some key new hires in the Forage Solutions group.

Building on the momentum of the biomass industry, Vermeer has hired Scott Weishaar as Biomass Product Manager to support the company’s biomass efforts around the world. After several years in product development and marketing, Weishaar most recently led the business development group for POET, LLC, holding responsibility for new technology and product introduction as well as the biomass collection and logistics model for Project Liberty. At Vermeer, Weishaar will focus on a blend of forage and environmental solutions including the collection, transportation, handling and processing of various biomass materials for power generation and/or production of second generation biofuels.

Vermeer also continues to introduce new products tailored to the needs of the dairy market; several organizational moves have been made to support these efforts. Josh Vrieze has joined Vermeer as Product Manager and will be focused on the Vermeer effort to help dairy farmers produce the highest quality feed with greater efficiency. Vrieze comes to Vermeer with several years of dairy industry experience in both product design and account management, among others, holding various roles at BouMatic and ABS Global. In addition, Morgan Lambert has been hired as a Regional Sales Manager overseeing a restructured Eastern sales region focused on the dairy regions surrounding the Great Lakes area. Lambert also brings many years of dairy industry experience to Vermeer, serving in various sales management positions at BouMatic, DVO and AgroChem, among others.

Reorganized Forage Solutions Sales Department

The 16 North American forage sales territories have been organized into 4 regions – Northwest, Southwest, Southeast and East. Each region will be led by a recently promoted Regional Sales Manager; Ken Tyo – Northwest, Todd Branson – Southwest, Bryan Setzer – Southeast and Morgan Lambert – East. As part of their new roles, the Regional Sales Managers will assist Distribution Development in strategic initiatives and will also supervise teams of Forage Field Sales Specialists that will be working directly with Vermeer forage dealers.

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