The challenge is held in the 'Body Barn' located across the alley behind Anytime Fitness on the west side of the Pella square.
"It's a 1,700 square foot facility," Westerkamp said. "The challenge is open to all fitness levels and we are able to make modifications to the challenge to fit each person. The challenge is designed for a beginner that wants to do something, but just isn't sure what to do. Non-members are allowed in the challenge and are encouraged to give it a try. It's not overly intense. It will be a hard workout out, but not over the top. We do things in the safe manner."
Pella ATF has certified coaches monitoring the sessions and making sure each person is doing the correct techniques.
"We also use the MYZONE™ Heart Rate Monitor," Westerkamp said. "It's used to track the effort of each person and is shown on a large television mounted on the wall that everyone can see. It's a very sophisticated system."
Westerkamp, who has been at Pella ATF since 2007 and in the fitness industry since 2004, became co-owner of Pella ATF in November 2011.
"I got into the business as a personal trainer to begin with," he said. "My mission is to help as many lives as possible in the area. This venture allows me to do more of that kind of thing. I want people to have health and fitness goals. I am passionate about it and I have a great staff that embodies that mission and was to accomplish the same goals I do."
Wetserkamp hopes to host the challenge once a quarter, although details are still being discussed for future challenges.
"We encourage anyone who wants to transform themselves to participate," he said. "It's a great way to get involved and make that commitment. A lot of people have goals, they just don't know the path they should take. They know they want to workout, but don't know what to do otherwise."
Westerkamp also sees the challenge as a way to offer guidance for workouts and proper nutrition.
"It's a perfect scenario" he said. "There is so much information out there. But people don't need information, they need guidance. I always hear, 'What do I need to do?' Our vision is to offer multiple options for people."