PACE, city of Pella launch Pay It Forward program

On Friday, the Pella Area Community & Economic Alliance (PACE) announced a new Pay It Forward program to promote local shopping in light of coronavirus restrictions in partnership with the city of Pella.

According to a statement released by PACE, individuals can earn $10 in Pella Bucks for every $100 spent at a Pella business, which began Friday. Individuals can shop local, save their receipts, fill out a simple form and send them to the PACE office. The organization will process and mail out the earned Pella Bucks within three business days.

Most restaurants and stores are offering curbside pickup, delivery or online shopping options to meet their needs and keep employees working. The organization offers recommendations for purchases that can help support small retailers and restaurants:

  • Purchase gift certificates or gift cards
  • Order carryout or delivery meals
  • Shop through small retailers’ online stores
  • Buy someone in need a meal
  • Prepay a membership to support a local gym or non-profit
  • Buy movie passes to watch all new releases that will come out when the situation has subsided
  • Send flowers to brighten someone’s day

“I think this is a fantastic idea,” said Mayor Don De Waard. “Leadership from the President on down are working to get funds into the hands of small business owners, and the city of Pella is excited to partner with the PACE Alliance on this welcomed project. As a community, we will come back from this. And with the community’s help, it hopefully it won’t take long.”

Since the program is to support local businesses in Pella during this time, some restrictions do apply. The statement says Pella Bucks cannot be used to make investments, utility payments, account payments, back account deposits or utility payments.

Individuals can mail their receipts (or copies) along with the Pay It Forward form to: PACE Alliance, 818 Washington St., Pella. The form, details of the program and the latest on restaurants and retail stores are available online at

The statement also says PACE is working closely with Pella Hosting to modify the PellaNow app where all information will be updated regularly. Download the app at, Playstore (Android) or App Store (Apple).

“These are challenging times for our community as we deal with the impact of the coronavirus. While we’re all practicing social distancing to prevent the disease from spreading, it’s of great importance that we support our local businesses here in Pella as well,” the statement reads.

Emily Hawk can be reached at or by calling the newsroom at 641-628-3882.

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