Groom Barber Lounge

Owner and master barber Scott Sales cuts the ribbon to celebrate the opening of his new shop.

Dutch Greeters gave Groom Barber Lounge a warm welcome to the community with a ribbon cutting ceremony on Nov. 22.

Owner and master barber Scott Sales offers upscale haircuts with neck and shoulder massages, hot-lather face shaves and beard/mustache trims. Sales also offers grooming parties before weddings, allowing the groom and his groomsmen to clean up and receive fresh face-shaves before their big event. He welcomes clients of any age by appointment only (occasional walk-ins are welcome).

“It’s about building a relationship,” said Sales. “It helps me to know who’s coming and remember everyone’s names.”

The shop has a cozy, down-to-earth atmosphere, complete with vintage barber chairs from the early 1900s, wood finishings and an antique oil furnace, complemented with modern elements. The shop also has a lounge area with beverages and a dartboard.

A native of Minnesota, Sales originally came to Pella in January 2000 to pursue a career in radio. However, Sales ended up taking a job at a local lumberyard when the radio industry didn’t work out.

Sales was reminded how he had always dreamed of becoming a barber while making a delivery close to the former Henry’s Barber Shop. That same day, Sales contacted the American College of Hairstyling in Des Moines and took the last vacant spot of the year for the program.

Sales graduated in 2002 and began his career at Beek’s Barbershop, where he earned his Master Barber diploma. In 2005, he purchased the Executive Forum Barbershop on the skywalk in downtown Des Moines, serving clients like Mike Huckabee and his son. He returned to Pella in 2011 and started seeing clients at his home. Based on his ever-growing clientele, Sales decided to open Groom Barber Lounge.

The shop is located at 615 Main St.

Emily Hawk can be reached at or by calling the newsroom at 641-628-3882.

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