Dutch Greeters gave a warm welcome to Sup Red Rock on Wednesday.
Owner Mike Rus is excited to bring name brands like Roxy, Patagonia, North Face and Quicksilver to the community. The store will include recreational merchandise based on the season, and the company also manufactures their own uniquely crafted paddle boards. Currently, the store is stocked with swimwear, life jackets, skateboards, tents and folding kayaks for the summer.
“I’m really excited to see these brands in Pella,” said Rus.
Rus met with the team of Iowa Bike Co., and the idea of providing recreational gear for both land and water activities in the same vicinity was born. With the city so close to Lake Red Rock, having the two businesses next to one another made sense.
Although the paddle boarding market is extremely competitive, the company recently peaked in sales on Amazon. Rus stated they had 425 sales in 41 states in under two weeks. Each paddle board is made with pure carbon fiber and bamboo, and Rus’s love for the activity inspired him to open the business.
“I’ve been paddle boarding my whole life,” said Rus. “This is my passion.”
The company is located at 618 Franklin St.