Theisen’s Home Farm Auto has partnered with Cotton Incorporated and Blue Jeans Go Green™, a denim recycling program for a third year.

Customers can recycle any type of denim apparel, no matter the condition, at any of Theisen’s 24 locations across Iowa and Wisconsin. In return, the customer will receive a coupon towards the purchase of new denim.

The campaign will run from Oct. 1-31. The collected denim is upcycled and turned into UltraTouch™ Denim Insulation, providing a portion of the insulation to communities in need. Organizations who have used this insulation include Habitat for Humanity homes.

To date, Blue Jeans Go Green™ has recycled over 1,230 tons of denim, diverted over 2,500,000+ pieces of denim from landfills and manufactured over 4,830,000 square feet of insulation.

Over the past two years, Theisen’s has collected over 14,000 pieces of denim, which is enough to insulate over 20 houses. This year, their goal is to collect 10,000 items.

For more information, contact Peter Theisen,

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